After less than four days, we have reached our funding goal, and HeroBook GM is going to get made!

I’m absolutely humbled by your support this early in the campaign. Thank you to each and every one of our incredible backers for believing in the project. Our first campaign, which had the same CA $40,000 goal, crossed the 100% mark on day 18, and you’ve beat that by a full two weeks. The campaign is far from over – we have 26 days left! – so if you’re excited about the project, this is a great time to share it with your party’s GM, a friend who’s looking to start running games, or anyone else you think might find HeroBook GM useful. With the continued support of awesome backers like you, maybe we can even eclipse our total from last time!

A statement on stretch goals

I’ve been spending a lot of time over the last few weeks thinking about stretch goals for this campaign. After a ton of back and forth I’ve decided that I will not be adding any stretch goals this time around. There are three main reasons for this:

  • Reason #1: I’m including the material upgrade stretch goal from the first HeroBook project (which was a $100,000 goal) by default on all of our books. The unlocked upgrade was from 100lb to 120lb cover stock, and in fact, the final version of the first HeroBook that shipped to backers actually uses 130lb cover stock for even more durability. It felt like a step backwards to start with a lighter cover stock than I used for our first HeroBook, so that stretch goal is out, and every copy of HeroBook GM will use 130lb cover stock. Also, those of you who were part of the last campaign will recall that we unlocked edge painting as a stretch goal, but it was later cut during manufacturing due to it causing significant delays. I’ve finally got my hands on a prototype of the first HeroBook that includes edge painting, and while it does look pretty cool, there are still some quality issues I am not totally satisfied with, so I will not be offering edge painting as a stretch goal again.
  • Reason #2: as a product designer, I don’t really agree with the practice of putting extra content or bonus rewards behind a stretch goal. My philosophy is that I want to create the best, most complete product I can, whether we raise $40,000 or $400,000. The list of planned content for HeroBook GM includes all of the things that I think should be in the book, and it feels disingenuous to arbitrarily lock a portion of that content behind stretch goals. Offering full value should be the default. 
  • Reason #3: adding additional rewards as stretch goals – for example, a bonus item that all backers receive with their pledge – takes my time and attention away from creating an awesome primary reward, and increases the risk of complications and delays. Every additional item also increases our shipping costs from a weight perspective as well as our per-item cost for order picking at our fulfillment warehouses.

The short version is that I care deeply about the quality of the product and the timeliness of the campaign, and stretch goals introduce problems in areas where I’m not willing to compromise. I hope those of you who are veteran Kickstarter backers will understand, and at the end of the day, I think it will result in a better product.

Material Components @ ECCC

Heading to Seattle next weekend for Emerald City Comic Con? Our team will be at booth 615 slinging HeroBooks all weekend long. Meeting backers is my absolute favorite part of Kickstarting a project, so please do drop by and introduce yourself if you’re attending, and grab one of our convention-exclusive HeroBook buttons for free!

Important note for all backers

Please double-check that the email address on file with your Kickstarter account is one you check regularly, especially if you’ve logged into Kickstarter using your Facebook account, which often has an old email address on file. I will be communicating with you throughout the campaign and all the way up to shipping time via these backer updates, and I want to make sure you don’t miss a thing. If you have any questions whatsoever about HeroBook or the campaign, don’t hesitate to contact me through Kickstarter (click on my profile) or email me at

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